Parfums Zéro Six Cent-Trente, known as 06130, is a brand of fine fragrances created and manufactured in Grasse, world capital of perfume, by a family of French master perfumers. The ancestors of 06130's creators can be traced as perfumers in 1800's France, in the midst of the industrial revolution.

The families behind this niche brand had until 2003 concentrated their creative efforts on formulating scents for well-known perfume and fashion empires. 06130 is the continuation of more than 150 years of olfactory creativity, concentrated in one contemporary family business.

Welcome to 06130...

Excerpt from CNN's "Top dollar for personal scents"  - April 25, 2006

Grasse in France is the heart of the world's perfume industry. Here, perfumer Jacques Chabert, creator of Chanel's Cristalle and Guerlain's Samsara perfumes, takes on just one or two clients a year.

"Well, the meeting with the client is important because the first impression that he gets from me and the first impression that I get from him is very important," he said.

"We both start to exchange our liking in terms of perfumes, and I made them try to define in more detail what he likes by showing him some essential oils -- even some synthetic ones, depending on his reaction."

Chabert said occasionally the perfumer's first attempt at a formula is a winning one, but in most cases it is the beginning of a months-long process.

"I try to imagine how the combination of those different ingredients which he liked and which apart do not mean anything, but put together harmoniously could generate a perfume which he is going to adore."

The price tag for bespoke perfumes starts at about $12,000, but at the other end of the scale, clients can expect to pay up to $70,00, depending on the rarity of the chosen oils and the materials used to create the bottle.